HALODIN wrote:I've booked to go and visit Mik@DGC soon with the prospect of having an AX308 built. However, I've just looked at the AICS site and if I price up what appears to be a similar rifle, it's £4K+, which seems quite a bit more than DGC, around £1.5K more. I have to say AICS's rifle configurator is quite nice, although I can't see why there's such a wide price variance between the 2 rifles. Does anyone know?
The DGC builds a bespoke custom rifle - in actual fact the two prices should be swopped around!!!
DGC delivers serious performance for seriously good price and the pricing differences in this case doesn't denote the quality and attention to detail.
Mik is buying the best - putting them together brilliantly and only asks a fair price.
You get a complete system from a specialist master gunsmith!
As for why the cost differential - I cant speak for either (I am only a DGC client) but I reckon one company doesn't have marketing teams , corporate headquarters and DOD brass to wine and dine (an pay for).
A smaller chain and less people needing to be funded!