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With respect (and having done aspects of several), team brochures are a thinly-disguised vehicle for companies to donate to the team tax-deductible through their advertising budget. They don't have to be mailed anywhere, or have any particular content other than a few well-rehearsed items.cheeky wrote:I DON'T understand, precisely for (among others) that reason.targetman wrote:I do understand the reasons why this has happened.....shortage of money....
If one-off team brochures can raise lots of money every time, then it would seem to be reasonable to expect that the Journal ought to be a vehicle for raising money for the NRA rather than a cost to it. Advertisers in the Journal know they will get a steadt stream of visibility to members. Sure, there is less 'goodwill' available - advertisers will approach it on a commercial basis rather than a generous one - but still...
Perhaps Karen or Iain will enlighten us as to the realities of Journal finance; I am just going on intuition.