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Dropped in here today (it's just off jct3 on M40) expecting to pick up a cheap air rifle and came home with a Howa 1500 instead :-)

Very nice shop, unexpectedly well kitted out and well stocked. Quite busy, but the staff were pleasant, knowledgeable and composed under pressure. Lots of clothes (of the expensive variety) and accessories too.

The farm yard is also home to a pretty decent butcher and a quaint looking antiques shop. I may bring the wife next time so she can browse there while I drool over the firearms.

Probably easier to go to Jn 4 (definitely if travelling from the West as Jn3 is restricted) and go down the A404 for around 2 miles before turning off left at the Marlow roundabout and they are 3/4 mile along the road.

Another recommendation from me as several of us from my club have been using E&S for a while now.
They built their own air rifle range out the back now as well.